In the last couple of days this has been developing a bit. I now haven't been feeling that need to pick up the self-identity in this way. I think that before I was experiencing a sensation that I labelled as 'self uncomfortable with this not-me perspective.' Now the sensations arise without this labelling. They don't have that quality of selfhood or being uncomfortable.
Cool. And we're not making it about never feeling selfy :) as if It's some kind of competition. Because feeling selfy is but an expression of living. We treat it as we treat any other expression, we live it, we're conscious of it, we might learn something about our conditioning from it - which all helps to loosen the strands.
You, I'm sure, know the difference between being lost in selfy and watching selfy show up. In being lost in it, this is what feels like identifying, we are absorbed in the persona-lity. This happens habitually, but lessens simply because you see there's no truth in it. It's just not interesting anymore.
And yet, the self perspective reasserts itself quite quickly. I don't find anything to pin this on - no causality so nowhere for me to do or stop doing anything. So to answer your question again:
For as long as there's a residual idea that you are this selfy :), it'll habitually occur from time to time. That's good, because each time gives you another opportunity to see the phenomena up close, to see what a peculiar sham it is, and withdraw from it a little more.
There is the letting go of the perspective for a while. Things arise. And then there is somehow a forgetting-to-let-go or a re-establishment of my more usual selfing perspective. And I'm 'me' again until I remember to let go again.
Thing is, when we let go, it presupposes that there's something to let go from. And I know it seems like there is, but really, we can use the selfy times to really discover and see the nature of the selfy experience from the inside.
So, we don't need to see being selfy as bad, on the contrary, we're excited to be up close again, to pierce the perception, to see what a joke it is.
Having seen what a selfy is, when it comes up, how it comes up, we see it's nature as a perceptual habit, that's all. It loses all authority as some kind of me, person, Alex.
At that point, the apple is ripe and falls of its own accord.